Trade Marketing Executive

Who we are:

GMG is a global well-being company retailing distributing and manufacturing a portfolio of leading international and home-grown brands across sport everyday goods health and beauty properties and logistics sectors.

Under the ownership and management of the Baker family for over 45 years GMG is a valued partner of choice for the worlds most successful and respected brands in the well-being sector. Working across the Middle East North Africa and Asia GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports Dropkick Supercare Pharmacy Farm Fresh and Klassic and international brands like Nike Columbia Converse Timberland Vans Mama Sitas and McCain.

Job Summary:

GMG is seeking a proactive and detail-oriented Retail Brand Marketing Executive to lead the execution of retail brand marketing activities. This role plays a key part in bringing our brand concepts to lifetailored to customer preferences and store formatsthrough seasonal campaigns product launches and impactful in-store marketing initiatives.

The ideal candidate will have strong experience in collaborating with marketing production agencies managing trade marketing activities and delivering premium in-store and brand experiences .

Key Responsibilities:

Campaign Execution & Tracking

• Plan and execute seasonal brand campaigns updates and sale launches across GCC stores in line with the overall marketing strategy.

• Ensure timely execution of marketing initiatives within approved budgets timelines and performance expectations .

• Track campaign performance and deliver detailed recap reports for all activations.

Retail & Store-Level Execution

• Drive flawless in-store execution of branding and marketing initiatives.

• Conduct regular store visits to audit branding elements and take corrective action where required.

• Ensure strong alignment with door formats seasonal priorities and product availability .

Cross-Functional Collaboration

• Work closely with Operations Brand Product/Buying and Visual Merchandising teams to ensure seamless execution.

• Coordinate with suppliers and vendors to ensure on-time and cost-effective delivery of marketing materials.

• Communicate seasonal brand narratives clearly and consistently across stores.

Planning & Project Management

• Support planning execution recapitulation and ongoing optimization of retail marketing projects.

• Manage multiple initiatives simultaneously while maintaining attention to detail.

Qualifications and Skills

Education:

• Bachelors degree in Marketing Business Administration or a related field.

Experience:

• Minimum 3 years of retail or trade marketing experience preferably within the GCC region .

• Demonstrated experience managing marketing production agencies and overseeing end-to-end production of branding materials.

Skills:

• Proficient in MS Office (Excel PowerPoint Word).

• Strong understanding of production processes material types and costing .

• Expertise in trade marketing store layouts POP executions and promotional campaigns.

• Excellent supplier management negotiation and time management skills.

• High attention to detail with a focus on delivering top-quality marketing executions .